Negotiation Insights

A resource of quick tips and analysis of highly effective, real life negotiation strategies.




Restoring relationships: Saying sorry

Following deaths and injuries from suspected vehicle failures, and a recall that surpassed 9 million cars, in 2010 the Toyota President, Akio Toyoda, said, “I extend the condolences from the deepest part of my heart…. I feel deeply sorry for those people who lost their lives or who were injured by traffic accidents, especially those in our own cars. I extend my sincerest condolences to them, from the bottom of my heart.” How does an apology help to rebuild relationships?  

Difficult conversations: Thalidomide sufferers seek empathy

In this issue of Negotiation Insights, we look at ways to manage difficult conversations. An example comes from the Grünenthal Group, the company which manufactured the drug Thalidomide, prescribed to pregnant women in the 1950s and early 1960s to avoid the effects of morning sickness. Unfortunately the drug was found to be the cause of over 10,000 deformities in babies worldwide.  


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